Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass
Every so often, product marketing creates such a frenzy it becomes its own cultural moment – think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also…
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What a rhythmic intro ❤
OK what is the next "idiot" product?
At the end of the day, you can't beat cheap sales strategy. That's exactly how these Amway sales did not long ago before.
Thank you for uploading this and providing such interesting information.
to be honestly ，i just like its colour😂
Who would have thought all these Karen's would have come in handy after all.
i saw my fav tiktok person and wanted to buy it immediately
Its heavy to hold and leaks when falls. I don't get the hype
If you haven't bought and read 35+ Psychological Tips & Tricks To Get Customers To Buy do it now. It really teaches you how to sell.
The Stanley Cup, it's the golden CUP for capitalism as the god and owner of a hollow hordes of shallow consumers, that's why everybody needs to see this video, to be a part of that cult or to be a change learning from it.
Can I get through this because of the music in the background. So distracting
Well i bought a fake one lol because it keeps the water cold for a long time, i drink a looot of water and it also has that lid that helps me a lot (usually my cat drinks water from my cup)
This reilly guy is a genius i must say
Uh not that crazy like I wouldnt pay above retail, but I do enjoy my stanley after I switched the plastic straw to glass
that's how branding and advertising and marketing works when an interviewer says sell me this pen it ✍it doesn't mean we are selling ourselves but we are planning to sell the knowledge we have for development in marketing sector across Pune city region I feel mouth to mouth marketing is necessary so that instability of any kind be it politics or corruption in Memorandum of understandings or g20 corruption by the BJP or electoral bond scam shouldn't affect development and progress of the nation 🇮🇳🪷🫡 again a ban from my politicial YouTube channel soi had to comment from this one fever studios LLC org company whatever it is indians shuould learn this stuff from mature Americans 📑♣😌 . u can't suppress my voice guys #be the voice text-green-game-over
that's how branding and advertising and marketing works when an interviewer says sell me this pen it ✍it doesn't mean we are selling ourselves but we are planning to sell the knowledge we have for development in marketing sector across Pune city region I feel mouth to mouth marketing is necessary so that instability of any kind be it politics or corruption in Memorandum of understandings or g20 corruption by the BJP or electoral bond scam shouldn't affect development and progress of the nation 🇮🇳🪷🫡 again a ban from my politicial YouTube channel soi had to comment from this one fever studios LLC org company whatever it is indians shuould learn this stuff from mature Americans 📑♣😌 . u can't suppress my voice guys #be the voice
It is no genius. They just paid multiple influencers to use it. If enough influencers use it your product will be viral
Because they are sheep
<3
Any books Reilly wrote?
but their market share has dropped recently…
They contain lead which is poisonous, not buying that.
my dumb ahh brain thought of Stanley Forbes because I read the agggtm books: 🫠
Josh Mountains
Rwanda visit have to see other for production
😊cup phenomenon should make us all pause and think,People trust people more than any marketing communication.
sometimes the most unnarutal things go viral whereas best innovative products fail.
Borosil has made such nice bottles recently with 1 twist cap lock, carbiner , refil bigger cap- ppl dont even notice these things
Umm Emily Weiss of Glossier did this first, not the Stanley dude. She started the wave of DTC businesses that are community-focused. Im comparing both of the companies because their core market are the same, teen to young adult females.
Also, why is the music so dramatic lol. Its a freaking cup
I bought the Stanley Cup recently (so I wasn't that interested in it) because it looked like it would suit my needs. I am not interested in community at all—I have zero interest. I think the takeaway from all of this is that people are lonely.
Casper Burg
the ugliest cup I've ever seen in my life
Interesting case study. very useful for future entrepreneurship.
Jamison Ways
bla bla bla its the same "strategy" pay influencers to lie, and then target 🐑🐑🐑
Goodwin Circles
I am someone who bought a random water bottles at Target before 2019, bought Hydro Flask bottles in 2020, and Stanley in 2024.
Gaston Shoals
Manoj is trying to sell me this bottle.
2 important factors to consider
1) luck. It got into the right influencers hand at the right time to end up going viral.
2) human’s innate desire for status.
Add 1 to 2 and you have the success of the Stanley Cup. Could Stanley Cup replicate its own success again? Probably not. Luck is key here. What Stanley Cup did do is leverage the luck they found themselves in.
Me ohhhh marketing *takes a sip from my Stanley *
9:17pm 9-27-24
It's not a bottle, it's a cup. And it's not just something to brag about or being a part about a community. For someone who has spent thousands on bottles because I have a hard time wanting to drink enough water, the cup truly helps make it easier for me to stay hydrated. Second reason why it's amazing: It's not about how it looks. It's about how it works. The cup actually holds it's temperature. You can buy similar cups of the exact same "look" and it won't do it's job right. People trust people, but people also trust quality. Pencils also contain lead. Why do people still use it? It's marketed as a tool to be used on surfaces, not food. Just because there's lead in Stanley cups doesn't mean it's design exposes you to it.
Really @Forbes? In an industry dominated by women you could only find three guys to comment on marketing?
$30-50 for a cup that leaks and weighs half a kilo. It probably cost Stanley pennies to manufacture it and it sells because idiots will let strangers convince them they won't fit in if they don't have it. There's a sucker born every minute!
Oh yes the cup with a lead in it I might be destined to be a failed entrepreneur I do not understand these f**** markets.
AND I GOT STANLEY CUP FOR 2 DOLLARS
Who still like stanley cups lol😂
I’ve never even heard of these cups before this video.. Nice job for this branding video