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Home    Africa Entertainment News    This Is Why Kwesi Arthur’s Former Record Label, ‘Ground Up’ Is Trending
Africa Entertainment NewsGhana Entertainment NewsGhanaian Influencers27 April 2024

This Is Why Kwesi Arthur’s Former Record Label, ‘Ground Up’ Is Trending

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The Breakdown With Sheldon

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This Is Why Kwesi Arthur’s Former Record Label, ‘Ground Up’ Is Trending

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39 Comments

  1. @danielagyemang8355 says:
    27 April 2024 at 5:44 pm

    I hate ads

    Reply
  2. @mensahsteven4140 says:
    27 April 2024 at 5:44 pm

    Let sarkodie come advice people on record labels. There are more into it that the public don’t know

    Reply
  3. @brianatinnovateghana5283 says:
    27 April 2024 at 5:44 pm

    You see Kojo Sheldon, am glad you have brought this out and in the process of making people know by your channel your promoting your channel and it’s good deeds but I think it’s time you go a step further. Branding and all is good you know.. but to actually mean something, you do need to give back something worthwhile to your audience. It’s obvious you’ve seen a problem and in seeing a problem I think you should try solve ‘em to actually proof your looking out for this your talents. It’s also obvious you looking out for this your first talents is part of your vision so, instead of just breaking the news and verbally cautioning, why don’t you bring or invite experts concerning this issue and then through interviews, educate these young ones. If you actually do this then I’ll actually believe your not actually like ground up and the rest of this big dawgs who just manipulate cos of ignorance. I hope youlld read this. 😐

    Reply
  4. @gabrielkharther1555 says:
    27 April 2024 at 5:44 pm

    For me, no matter how good we are to each other other, the moment you bring a deal that brings percentage, I dey take am serious because u strike percentage I know u mean business not friendship

    Reply
  5. @user-ew7qm7vw3z says:
    27 April 2024 at 5:44 pm

    Big hommie flee trench boy 😢🎉😂

    Reply
  6. @teamx91 says:
    27 April 2024 at 5:44 pm

    Bankai Zankanotachi Ks

    Reply
  7. @PrinceCjayz says:
    27 April 2024 at 5:44 pm

    To be honest man the artist for just move on or fight if support dey … if not just change everything and start afresh name looks 😎

    Reply
  8. @adjeiababio7299 says:
    27 April 2024 at 5:44 pm

    Abeg your tee plug?

    Reply
  9. @TrickleMedia says:
    27 April 2024 at 5:44 pm

    You should always read a document before you sign it. This is a lesson to be learnt and taught to all up coming artists.

    Reply
  10. @user-hw1eh8ii9f says:
    27 April 2024 at 5:44 pm

    nice explanation,

    Reply
  11. @LOK47. says:
    27 April 2024 at 5:44 pm

    No one gets rich being kind

    Reply
  12. @wahidmustapha7736 says:
    27 April 2024 at 5:44 pm

    Kwesi Arthur once said "people I idolize wan hurt me, take me for a fool cause the boy be too funny"

    Reply
  13. @Jkakabaa says:
    27 April 2024 at 5:44 pm

    Thanks for bringing up the details Sheldon Studio! But have you realized we’re using by greed, selfishness and hatefulness to destroy our entertainment industry 🇬🇭. Why are we not learning after all other countries are making it big?

    Reply
  14. @espoirx952 says:
    27 April 2024 at 5:44 pm

    w/o Kwesi Arthur there is no Ground Up and there will never be.

    Reply
  15. @jaydenbrooks6855 says:
    27 April 2024 at 5:44 pm

    Sabi boi discovered lalid, introduced him to sikapa who even copped him a sneaker, now listen carefully in that very year that sabi boi discovered LALID he made sure he would be on several shows to perform mind you LALID didn’t even have a hit track back then but sabi boi pulled the strings to make it all happen and that december was awesome for LALID, long story short LALIDs brothers or whoever they are didn’t want LALID to roll with sabi anymore because they felt that sabi boi was taking advantage of LALID meanwhile he wasn’t !!!!

    I feel bad for the boy though cos LALID IS FUCKING TALENTED CHARLE !!! LOVE AND LIGHT TO BOTH SABI AND LALID PEACE ✌️

    Reply
  16. @ibrahimabdulrashid176 says:
    27 April 2024 at 5:44 pm

    without kwesi arthur groundup be kaashi, shit, bindi

    Reply
  17. @philipabusah4006 says:
    27 April 2024 at 5:44 pm

    compleating school is underated in this country…… ignorance is a fuel for swift up and downs … nothing to say here

    Reply
  18. @gideonglago2697 says:
    27 April 2024 at 5:44 pm

    BANKAI!!!!🔥🔥🔥 LOVE THE T-SHIRT

    Reply
  19. @owu6u says:
    27 April 2024 at 5:44 pm

    As a music producer, I do not believe in what the artistes are saying but I cannot also say it is entirely false.

    There are record label contract samples are available online, you can read some. I think you can find Def Jam contracts online and you are free to read what they entails. To be honest, since it is not hard to understand what is in a record label deal or contract, lots of artistes do not sign with record labels.

    Almighty Michael Jackson fought Sony Music Ltd back in the 90s and early 2000s so Sony will not have control of his work after he had passed and it cost him his reputation. Even Kanye West stood against the Grammys, Def Jam and Roc-A-Fella and went independent.

    Owning your masters is everything, if a contract will not favor you, you keep your masters. And I think it is time, people who are creatives, lay down their terms when signing a contract or deal with a label. It must not always be what the label can offer, there has to be a talk at the table and the artiste presents their offer and the label presents their offer as well. And they cut to the chase. That is what is normally supposed to happen. The industry has always been like that. And if I ever have to run a music label, which I will, then my terms and conditions will always apply.

    However, a label owning your masters carries along for a number of set years: I am not sure how many. After that, it is up to the label and the artiste to find what else to do with the masters. Only thing is, artiste these days live flashy lives and end up letting the label make more money to fund their habits which they cannot afford and in turn it increases the time their masters (the proprietary of their song or work) stays with the label. If your masters will be with a label for say ten years and you serve, living in your means and you get your masters? You are free to do what you want with it. But our artistes will live large as if the world will end today and then accumulate lots of debt, which they cannot pay off but then relapse to letting their masters do the talking and keeping the royalties with the label in exchange for a few pleasantries.

    There is a lot of in-betweens when it comes to music, just putting your work out there is not enough. If you can afford independency, go for it, it is the best. That is what Sarkodie has done with Sarkcess Music and it has helped him till date. Now say, when Sarkcess or any label signs an artiste will they not do their best to keep their business running by increasing what they get from the masters of an artiste signed to them? They will want to stay in business. They will invest in an artiste via studio sessions, song writing, beat production, online marketing, online posting, promotion, etc. and they will have to pay for all of these on behalf of the artiste or refund the artiste's money if they (the artiste) paid it themselves. Hence after all this investment, they will want to not just make their money back, they will want to make, if possible, a double, a triple or whatever percentage on that initial investment. And they will want to make it for as long as they can. This is something every artiste or creative or business person venturing into music should know and understand.

    So on the ground up boys, if they failed to know these, then it is not the labels fault. It is entirely their fault.

    Reply
  20. @user-ud4ts1xo9w says:
    27 April 2024 at 5:44 pm

    Whiles Nigerians labels are elevating their artists and helping them reach their full potentials, The labels we have here in GH are busy ripping our artists….hmm its sad😥😥💔💔

    Reply
  21. @YaoPeoduction says:
    27 April 2024 at 5:44 pm

    Have you seen the contract boss ?

    Reply
  22. @norbertnorgahndewini7046 says:
    27 April 2024 at 5:44 pm

    this was the same thing that happened to n.w.a in america. these artist must be very vigilante with these contracts. if possible get a lawyer to look through these contracts.

    Reply
  23. @joeybrown5542 says:
    27 April 2024 at 5:44 pm

    I saw this coming cos the Glen guy be eye red, cos we shot ground up first show promo and I realised how the guy is.

    Reply
  24. @joeybrown5542 says:
    27 April 2024 at 5:44 pm

    I know they will bounce back stronger,,KaySo has set up a new studio known as Cloud Audio.

    Reply
  25. @samueloteng9597 says:
    27 April 2024 at 5:44 pm

    Kidi and Kuame too hv to be careful
    All their song are solely for lynx

    Reply
  26. @kojoagyekumboateng1997 says:
    27 April 2024 at 5:44 pm

    whi is your shirt plug😃😃😃

    Reply
  27. @grandpasbag says:
    27 April 2024 at 5:44 pm

    Double screwing all the artists. Kanye talked about this. Very sad

    Reply
  28. @princedarkwah8495 says:
    27 April 2024 at 5:44 pm

    "Every businessman is a wicked person"
    Kwadwo Sheldon 2024

    Reply
  29. @LilPhlavour says:
    27 April 2024 at 5:44 pm

    I always wanted to join Ground Up Charlie because of how the guys were united in the camp. Having fun in the studio and all that, am not a musician ooo but I just wanted to be there, cleaning the studio and making things right Cox the love I have for that group erh. If I don't get money self wey always I dey plus the boys self e go make my life complete.

    Reply
  30. @elijahmorblack7811 says:
    27 April 2024 at 5:44 pm

    Biggest DINGO

    Reply
  31. @davidpieterson9883 says:
    27 April 2024 at 5:44 pm

    Grrrr

    Reply
  32. @taasunti2584 says:
    27 April 2024 at 5:44 pm

    BANKAI ….
    BLEACH
    nice drip

    Reply
  33. @AbdulbasitAlhadar-vx4um says:
    27 April 2024 at 5:44 pm

    Kwesi Arthur please we love you bro🥺😫💔

    Reply
  34. @user-sy6ju1iy9l says:
    27 April 2024 at 5:44 pm

    Bro you so good your analysis is classic

    Reply
  35. @utubehustler_gh says:
    27 April 2024 at 5:44 pm

    “THE IS WHY…..” Charle who captioned this video? Oojoe ryt? He’s satisfied 😂😂 By now he do ein stomach like bass drum 😂😂😂

    Reply
  36. @hqpromotionsglobal says:
    27 April 2024 at 5:44 pm

    Follow us for more

    Reply
  37. @kayccyampadu4648 says:
    27 April 2024 at 5:44 pm

    Herh life hard ooo 😢. My condolences to Kwesi Arthur, we still dey your back

    Reply
  38. @McBech says:
    27 April 2024 at 5:44 pm

    You figa what KK rasta seen before he cut ties with his then management

    Sh*t is real, wickedness dey the industry

    Reply
  39. @agyeimaxwell. says:
    27 April 2024 at 5:44 pm

    Kwesi ♥️💎🎶

    Reply

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