The SCARY business of music in South Africa

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Melusi Jubane

Joined: Jul 2024
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The SCARY business of music in South Africa


Mini Documentary about the dark side of the south african music business.
emtee, ambitious entertainment, Areece, Mabala noise, zahara, Dj Sbu, Brenda Fassie, Lucky Dube, AKA, Dj Maphorisa and Kabza de small, are all mentioned on this video,

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22 Comments

  1. After putting in an advance on an artist, of maybe R1mln cash, the other costs that record labels need to recoup are:

    – Music videos
    – Studio rentals
    – Band payments
    – Head office costs
    – Transportation
    – Distribution
    – Marketing

    Some record labels also rent a house and cars for artists. And use some of the profits to invest in more artists.

    It would be so much more educational if record labels were transparent with their costs of operations.

  2. a general problem in our country is that people do not read the terms and conditions…or at least ask for a clear briefing on them

    Now these artists come up with nothing, hungry and desperate, very young and just hear amounts of money being said in the room. This is probably their only chance at making it.
    Instant gratification has been killing us black people for the longest now

  3. Liked and Subscribed! This was a masterclass in the music business. You should consider and I'm serious here doing a TEDTalk or writing a book about this. This was concise but incredibly informative.

  4. I thought Die Antwoord was a HUGE South African group? Or is all their success due to western society and/or culture and they aren't popular or well liked in South Africa?? Just curious is all.

  5. TThe south african media is run by gay guys from radio to tv to events. They use the media to mediate ideas into the public and taunt their victims. They steal from young artists and infact they control all of south africas media, all the way to google news, opera mini news, youtube and shareit etc. The illuminati is one word but faggots describes your south african media much more descriptively.