The Business of Sports in Africa

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Bloomberg New Economy

Joined: Dec 2024
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The Business of Sports in Africa


It’s not just a game. Sports is an industry measured in the hundreds of billions and, played right, can catapult emerging economies to new heights economically and reputationally. In Africa, home to the world’s fastest-growing population, football is booming and achievements, such as Morocco’s advance to the World Cup semi-final, are…

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