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  1. The how is important, (Henry Mintsberg (the rise and fall of strategic planning: 138) Salvation: "It's the process that counts"
    Proponents of planning also respond in sightly more pragmatic but no less devoured way: planning is not utopia, only the road to it. In its most popular rendition — “It’s the process that count” — one is reminded of the clergy whose sole purpose is to get people inside the door, no matter what happens inside.