As part of the fashion world’s gradual evolution toward diversity, a new crop of African fashion photographers have been partnering with local and global brands to bring a fresh perspective to the world of luxury. In the process, they are redefining notions of African fashion, broadening connections with the diaspora, and helping brands better navigate the line between inspiration and appropriation. From the New Black Vanguard at the Saatchi Gallery in 2022 to the Contemporary African Photography exhibition currently showcasing at London’s Tate, demand is growing for African fine art photography. This is driven, in part, by the global proliferation of Africa’s creative industries, particularly with music genres such as Afrobeats and Amapiano making international headlines. Africa’s cultural and creative scene is a strategic driver of economic growth, according to a 2023 UNESCO report.

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