Made in Kenya | M-zawadi loyalty program aims to enhance customer retention

Made in Kenya | M-zawadi loyalty program aims to enhance customer retention

Businesses across the world are keen on growing and sustaining market share, and increasing their profits. This can be done through well-thought-out strategies, one of them being customer retention through strategic relationships. One such way to achieve this is through loyalty programs, where businesses incentivize their customers. In Kenya, a…

source