How “Yahoo Boys” Are Raising the Cost of Music Promotion in Nigeria | Music Industry Secrets
How “Yahoo Boys” Are Raising the Cost of Music Promotion in Nigeria | Music Industry Secrets
In this video, I explore how the rise of “Yahoo Boys” in Nigeria has made music promotion an uphill battle for genuine upcoming artists. By lavishing millions on TikTok influencers, radio presenters, and other promotional platforms, they’ve raised the cost of music promotion to sky-high levels. This has created an uneven playing field, making…
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This is the second video in watching from your channel, and I'm subscribing right, bro you are the realest in this music business
Finally somebody has let the cat out of the bag ❤❤❤
Thanks so much ❤❤❤
You said it yourself "back then" a lot of things changed.
E.g
Talents everywhere
Higher standards of living making everything more expensive
i can go on and on
Don't blame their ability, blame your inability.
I personally don't like those yahoo people but blaming this on them is borderline stupid
I don taya oo
Correct sir
He is saying the pure fact! And, unfortunately, those b@st@d OAPs in those popular radio stations of those years back are now podcast hosts, saying they built the Nigerian music industry to what it was today!
Blame it all on the Yahoo boys 😂
Over 80% of artists in Nigeria are into yahoo, rituals and drugs businesses..
So artist making money from their work is destroying 😂😂😂 Oga you hate davido, when davido came in the game he showed people how to make money from their music
Shut up everything they blame on yahoo boys. Bro if you really want to state facts please do your research and come up with something reasonable not these lame man things you’re saying here.
Music promotion has never been easy oga .. everything was done is alaba …
Teepsoul this is so apt💯 🔥
E CLEAR BLOTHER🤝
music is the new yahoooooozeeeeeeeeehhhhhhhhhh
Honestly you are seriously talking trash 🚮
How did they destroy the music industry? There's never been so much money in music like it is today.
I'm wondering who this guy is in the music industry
This guy talk. Where is the proof? Abeg
Reality o😂
Davido I’m a plant in naija music. He’s insecurities made him do that. He doesn’t want nobody to rise unless they come around him
Music promotion is still cheap
I don't believe. are you saying they're not paying for features before?
when dbanj features international artist den, he paid them now.
Baba🙌🙌🙌 una never reply me for ur new rising project oooo
Davido and don jazzy spoil the industry. There both monetize everywhere. Raised the price tag. So that only them can remain untop
Go listen too flavour, go listen older artists interview make u see hw hard too enter alaba be way back then
Stop calling davido name abeg
Everything affects it, the economy of 5 years ago is it still the same with today
Fact boss
❤❤❤❤❤❤
Where is your proof that Davido paid Neto C 1 million? You just set camera and say anything 🙄
Whats aop
You're Right
What do u know in music industry
So what the you now want, that is Life, even in business
Naso life be
"Shame will not take you to any where".
Very correct, with 150k I was able to promote my music then and was heard.till Davidoff came with damiduro,he pushed it too far with enough cash
Bro.. you’re spitting facts
Yes I was a state Marketing officer in 2008 for a brother ..back in the days of DJ Walax we carried money to pay everyone but 9ice was pure talent…Sexy steel was the one that did clothing for my artist then.. Back in the days we had standard. But talent was winning not money
Music promotion is by connect.
Mind your words
This is trash blame it on technology
THIS MAN SPEAKS THE TRUTH WITHOUT ANY APOLOGY 🫡🫡🫡
Na Davido spoil am with money
Is true it happens to me too
Not only in music business alone even the society too Dat why our girls now feel so entitled and the yahoo boys learnt from sugar daddies dem and politicians
😊😊
You are correct baba
Swears
"Shame will not take you anywhere."..
Well said
Let's get busy 😢 Omo music Business choke