How To Choose a Name for Your Business, Startup, Brand, Product


How To Choose a Name for Your Business, Startup, Brand, Product


Are you trying to choose a name for your business, startup, brand, or product? Naming your business can be challenging because you want something that will not only stand the test of time, but also that you can legally protect!

In this video, I’m diving into essential best practices for business naming to ensure you get it right on the first…

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35 Comments

  1. Thanks for the video
    i am searching for a new domain name for my website, i got one but it is too similar to the another domain name, is it ok for will it effect my website reach..?

  2. Don't forget to perform a trademark Search for any brand name you derive before purchasing a domain name or begin branding. You may have spent thousands of resources only to find out you can't trademark the brand name due to infringement on someone else's intellectual property. We can assist you with trademark Search and registrations in the US. Google Trademarknob.

  3. My name is Yusuf Usman Sani This is business I need to start in company. fish farm, chicken poultry, crop farming, goat, cow, and sheep farming, milkers productions and food production for fish and chicken , oil and gas, wrist watch , Textile, etc but I don't know which name I need to select. But I think like this one YusAgro oh is Nexgen please help me to get a better name

  4. Love your stuff, but re: pronouncing names those are super easy in original language/accents, but it is the transfer into NA english that is the issue. It is also sonething to think about: how it might transfer in a different language or cultural context.

  5. why a bad name is good? just because it is easy to say and beautiful. you can't quantify beauty.. but it matter. its the same reason tall beautiful people are more succesful and win more sales situations. people trust beauty. XeroX is not a bad name Because it's visualy beautiful there is symetry. Even if you have to push some more marketing to push that name compared to something easier to pronunce… Well at least the beauty will stick in the brain of people.

  6. L'Occitane is pronounced "loxitann" with the 'A' pronounced like in Spanish.
    Thanks for this video, I'm currently building a product aimed at French speakers and my business name is in English so I branded my product with a French name and a local TLD (.be).

    I'm planning on building a micro-SaaS aimed at FR/NL/DE speakers for starters and I am unsure if I should register the same name in 4 different languages (EN as well) or if I should go with English.
    The problem is that French people are really not used to English brand names and it would be harder to penetrate the market there.

  7. You didn’t mention trademarks at all. And that’s the big one that could come back and bite you with adding a prefix or suffix. I received a cease and desist letter when a bought a domain with a prefix for a trademark name. If the top line domain is taken, there’s a good chance it has an active trademark.

  8. You may hate mine, it’s PrepxUs, pronounced Preps-Us, e.g. “they definitely prepared us to take advantage of changing market needs”

    FYI. It’s user research software