Hip Hop Has an “Industry Plant” Problem

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athompson

Joined: Mar 2024
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Hip Hop Has an “Industry Plant” Problem


Lately it seems like every other artist that’s coming out these days is an industry plant, which has lead many to think that hip hop has an ‘industry plant’ problem.

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39 Comments

  1. I think sometimes people just get lucky and something is seen in them faster than others were able to get those industry eyes on them. If someone is genuinely talented, it shouldn't matter if they got their break early or not. Sometimes that is just the way the world works. Sadly, things just aren't always fair for everyone, sometimes it takes a ton of work, and sometimes you are just in the right spot. Life ain't fair and luck plays a lot into being seen. Fire video dude!

  2. Hmm, ok. My mom was in A&R in the music industry for just over 40 years, and I've worked in engineering for almost 15 years and been a studio recording musician even longer: The industry considers an industry plant essentially the same as a nepo-baby. Or anyone with the privilege of being "planted" among the truly talented. A lesser talent, given the resources and promotion of more notable artists simply because of their standing among those in the recording industry with the ability to facilitate, finance, and promote.

  3. I wouldn’t categorize 4Batz as an IP
    I think his look and voice are such a mismatch that he just piqued everyone’s curiosity and then music isn’t bad on to of it all 🤷🏻‍♀️
    Females seem to be the bigger IP’s imo (Cardi, Ice, and Tyla specifically because they have sex to sell)

  4. See, the word “industry plant” has changed, back in the day it meant more of a record company finding a nobody (or nobody’s) teaching them to sing, dance, perform etc, then releasing a ghost written song that makes the plant famous overnight. It’s been around for decades and for the most part referred to boy bands and the like. Basically it’s a so called artist created wholly by the music industry with no history at all by the artist themselves. The minute I find out someone has some underground history, they’re no longer a plant, they were just found by a record company or management and got what they’ve been working towards since the day they started making music. You can’t call someone a plant if they were making music on their own previous to blowing up, even if it wasn’t successful before the music industry decided that’s the new thing we were going to like (and if you think that isn’t how the industry is, your lying to yourself, because there is tons of good underground music of every genre that the industry hasn’t decided to jam down our throats)

  5. the entire music industry has a plant problem (Ironically its even worse with punk music, a genera that was historically anti establishment) its just gotten far worse with modern social media where engagement is easily faked with view farms nothing is organic anymore.

  6. The only is Ice Spice and now it’s obvious she can sing only TilkTok song’s because her album was a piece of trash. AR’s are putting less money on these kids now because some were just a one hit wonder or a TikTok dancer saying something catchy. That’s not an artist.

  7. Yes they pay for tine on Kai’s stream, you can see him fricking out because the Secret Service and The Whitehorse was calling him to have Kamala on and he was mad. He had to tell them NO many times until he was furious. He said he didn’t want anything to do with Kamala or politics at all. He said if he’s not into it or if he’s heard of them himself. So yes everyone is on Kai stream is to get more see’s and ears on them. It’s paid promotion for all the artist’s.

  8. I don't like Tyla, like AT all. She's so annoying and arrogant. She had on hit and team makes her seem like she's the next Ariana Grande or something.

  9. I'm sorry Tommy Richman is a horrible singer… such an annoying voice with cringeworthy harmonies. The song is catchy but he is 100% a plant with massive push, ridiculous promotion and streaming numbers that nobody can explain because NONE of it is organic. Just because he had been releasing unpopular music for years doesn't mean that he's somehow paid his dues or has improved to warrant his current status (he has no vocal chops, no real direction or any real creativity other than what his label pays influencers to say about him).

  10. i'll be honest. i like tyla, too. It's very fresh to have another artist that isn't ur standard arist, but it's just the same thing with ice spice. where did she exactly come from? I haven't even heard of tyla's music despite y'all saying she's been doing this for 10 years, and i at times listen to music. that's a bit forgien to me because i like to explore.

    and imma be honest, she'll just lose that "auidence" of hers in a year or so, not because i dont believe in her (not hating) or because shes terrible at making music, but in todays music world if ur not popular on tiktok anymore the people dont care about them, their attention span is very limited, tyla's a beautiful girl that is also giving her lean way too, people are oblivious to beautiful girls.

  11. It’s always funny when artists use “I work so hard” as a rebuttal to being an industry plant. No one doubts that you had to work hard to get where you’re at, you just had major label backing as well lol. You don’t gotta lie, Craig!

  12. First of all. Tyla didnt come out from nowhere. She was releasing music nd performing in clubs. She even went to South African Idols, so that actually increased her fanbase🤦‍♀️