Has The U.S. Fallen Out Of Love With Instant Coffee?
Has The U.S. Fallen Out Of Love With Instant Coffee?
Americans drank an estimated 517 million cups of coffee daily in 2022 spending almost $110 billion on the beverage that year. Cold brews, expresso-based beverages and perfectly roasted beans are among the top drinks for today’s coffee aficionados trying to get their caffeine fix. But one segment of the U.S. market has given up ground. Instant…
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I don't know anyone who drinks this junk.
I love Tasters Choice specifically. That and Starbucks are the only instant brands I will drink but both taste really good and last forever
We buy whole beans from local roasters and we always freshly grind them before we brew them. I can’t imagine drinking coffee any other way, let alone that caustic rust remover they call instant coffee. Anybody who drinks that stuff needs to level up
I have been using it for over fifteen years. I add vanilla extract. Delicious 😋
Fak nestle and all the dirty giants
Did he say expresso
instant is not good coffee not matter the brand .. and NEstle coffee instant or otherwise is bottom of the barrel.
Making and drinking instant coffee while I watch this.
the end of this video he is promoting instant coffee… where is the data to confirm his so call claim?
Most americans have not the slightest clue what a good cafe is
Very nice shots from Vietnam.
Not cheap- but Starbucks instant coffee is absolutely delicious and great aroma!!! Just like non instant.just delicious though Peets is my favorite coffee source!!
Americans have access to inexpensive coffee makers that can even be programed or used to brew other things like Teeccino or coffee pot/espresso makers in one, so why settle for instant? Whereas in other places if you don't have the plugs or counterspace, just a kettle, instant makes more sense
As a brazilian, Im deeply sorry for the fact that brazilian producers were part of this horrible drink back in 1920's. 😢
Its always filter coffee for me.
Let’s see. It tasted nothing like premium coffee.
Still like instant coffee. No need for that coffee machine.
I love instant coffee but it’s hard to find decaf instant coffee 😢
I love instant coffee. I've been drinking it for years. My favorite is Nescafe's Original Decaf (blue lid). It's kind of hard to find, there's a Mexican grocery nearby that carries it. My #2 is Nescafe's Clasico Decaf (green lid). It's much easier to find. If for some reason I can't find that then my fail-safe brand is Taster's Choice Decaf. Sure, I get that instant coffee is never going to be the same as a freshly ground coffee, but I think it's a big mistake to consider these instant coffees substandard or inferior.
Sponsored by Nestle
I drink instant coffee every single day.
Tasters Choice…the best! Only coffee I drink!
Instant coffee is not coffee. It doesn't taste like brewed coffee. I doesn't smell like coffee. It's disgusting. People that drink it have no taste buds.
Nestlé is an evil company
I drink all kinds instant or beans or whatever just NO Starbucks
With coffee pods who needs instant coffee. Ha
The most expensive types of instant coffee from nestle taste worse than any of the cheapest ground coffee. I can drink 5-6 cups of espresso made from any brand ground coffee during a day and everything will be fine with me, but one cup of nescafe is enough to make my stomach ache all day and my blood pressure jump to 180/110. I don't know how they do it, but I get the impression that this "coffee" is made from incinerated garbage heavily flavored with synthetic caffeine.
Ive been around the world and for me philippines has the best instant coffee with their instant coffee mix in sachets with gazillion choices and flavors
After tasting brewed coffee, never went back to instant coffee.
Its many years since we do not taste Nescafé or encapsulated café like Nespresso. Nowadays we brew our own daily Coffee, pouring over v60 method specialty Coffee, which is much better
Nestle can go to hell.
The problem in many countries is kitchens are generally small, so it seems to much to invest in a cappuccino or brewing machine with no space around, what they have is a frother / shaker (for coffee) and maybe the coffee press (simpler ones) but they will invest only if beans are available to ground. Generally coffee beans are not available in non production areas except with starbucks😂, so no way to ground up, so instant coffee is easy & way cheaper and it matches tea making procedures (that's why instant is popular in UK and almost all tea drinking countries except in south India (were coffee is produced and beans are readily available) or all coffee producing ones in general.