Fujifilm X100VI – The internet's new favorite camera

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Fujifilm X100VI – The internet's new favorite camera


The Fujifilm X100VI doesn’t look a lot different from the X100V, which took the internet by storm 3 years after it released. But.. why did that happen? And will it happen again? David takes a look.

Check out the Fuji X100VI at https://geni.us/evKJ

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Chapters:
00:00 Intro
01:07 Popularity of X100V
01:39 RAW vs JPG breakdown
03:31 Fujifilm film…

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37 Comments

  1. It has nothing to do with file size, compression, jpeg, or RAW shooting. It's all to do with bragging rights and supposed influencers pushing the next best thing … The Jedi mind tricks don't work on me.

  2. In grey color is such a cool camera but there are some people out there saying that people look at them too much while shooting because of the "attraction" of the camera! It's a stupid question or a black one would be better to feel unnoticed ?

  3. (Why Fujifilm haven't made a 35mm Full frame camera yet. Japanese Camera industry's delicate position. )
    This was the most Nerdy and Interesting camera review video I've ever seen. But If anyone have hope for Fuji Making a 35mm Full-frame body, I would advice to give up that hope now. I'm saying this based on Japanese Camera industry failure history and Fujifilm's camera department's delicate position inside the Fuji Conglomerate. I wrote this long analysis, listening David saying multiple times over the years asking Fujifilm to make a Full frame camera, wanting to explain why Fujifilm couldn't do it yet.

    Outside of the obviouse reason of Fujifilm Camera Dept. 's low-margin, high-competition market situation, the biggest challenge for a Camera company creating a new sensor category is not the fact that it is a high-cometition, low-margin situation situation, it is the enormous time and effort that takes to build a line of Lens library. Lens technology improves much slower than the camera body technology and takes a huge dedication in time and effort from the lens engineers, which is a rare breed(because it has been long time since the camera market has been a low-margin market, many of the lens engineers are very old people, reducing in numbers). It also has a huge IP (intelectual property) blockade, makes it very similar to the Semi-conductor industry. Fujifilm having the Fujinon lens line, which is a broadcast television high-end zoom lens lineup which has decades of history midigates lots of this problems, but the cost of time and effort and risk of entering the 35mm Full-frame sensor market, is simply too much for too little.

    Sony had a huge trouble first creating the new mirrorless camera department even with the existing strong, competitive Video Camera, Pocket Camera development history inside the Sony Conglomerate for decades. (Especially with the Sony's overall dangerous financial situation around 2010. Sony IPO for longtime famous camera company Minolta was a huge bet made for the Sony executives, having very little hope for having a fare chance of competing against then strong Canon and Nikon (with their D700 and 5D lineup). It was more of a passion project than a sensible business decision, based on the thin hope that mirrorless cameras is the future for highend digital cameras. Even to this day, many of the Sony FE mount Lens engineers are people who used to work at Minolta. Lens craft requires more life dedicated craftsmanship than other fields, which is one of the reasons there are very few new Camera companies made outside of Japan and Germany/Sweden. To this day Sony FE mount lenses shares same Pros and Cons of the Minolta lenses, which have improved in many ways but developed based on the same knowledge base. (Most of the Lens Technology is the same from 70 years ago outside from the improvements made in the coating and material science rather than the mathmatical lens design, and some wide-angle lens technology).

    Panasonic could enter the 35mm Full-frame market, mostly because Panasonic has a huge customer base on the broadcast television market ( the professional video camera market, Panasonic makes the most price to performance video camera products to this day, which is loved by many professionals. ), and the Full-frame video camera market grew a lot for the past few years, moving on from the good old super 35 format. So Panasonic's Full-frame cameras are actually more video centric products rather than photography, successor for the long loved micro-four thirds GH series.

    There was a lot of Fuss and Noise from the camera enthusiasts back when Fujifilm first announced creating the new Medium format Sensor lineup, the GF mount lineup. However the people in the industry understood the reasoning behind that decision very well. It also meant that Fuji will commit for at least 7 to 10 years, maybe longer, dedicating a huge part of their engineers and resource of the company building this New GF lineup of Lenses and SW technology, IP.

    Fuji is a weird company within one of the weirdest industry (the Camera industry). Fuji is a very user-friendly, customer-centric company which is extremely rare in the technology industry. (not just the Fuji camera department, the Fuji conglomerate is well known for the user-centric culture) Fujifilm Camera department looses money all the time but is considered as a crown jewel in the Fuji conglomerate, having support from the company leadership. (It is a company passion project department). If Fuji camera department breaks even, that is a very good year. Because of this position inside the company, Fuji camera department is kept as a small department with limited numbers of personal and resources, but consistent, and given a lot of freedom in their business decsions. (it is operated like NASA, which is kept small but instead guaranteed consistent resources and lot of freedom, in order to do super long term, challenging projects possible). Fuji only keeps small numbers of factories in the Japan's rural areas, which have decades of long history and operated by craftsmen families(similar in many ways of German Engineering villages). by this way of operation, Fujifilm might loose money but it can limit it's losses from getting too big, preventing the Fuji conglomerate getting too unstable by the Camera Department's losses.

    It has been 8 years since Fuji first announced the Medium Format GF lineup in 2016. Fortunately, Fuji's bet and business strategy for concentrating on the Medium format market payed off and the GF lineup is pretty well received by the Commercial Photography market at this point. Leica, who entered the medium format market but didn't catch up, and Hasselblad still being a rare-breed for it's usability limitations and price. Fujifilm is weird and passionate about photography enough to keep their Instax lineup, which looses money constantly but releases new cameras every year.

    In my understanding Fujifilm already has a full plate, having too much hobbies to add a new Full-frame lineup (from their Company's business leadership's point of view).

    I wrote this long personal analysis for being a fan of David's neardy videos. I'm a Korean who speaks fluent Japanese. The things I've said above are pretty well known information among the Japanese camera enthusiast, reported many times on Japanese Camera Magazines in the past and discussed on Japanese communities, but probably not available on the English side of the internet, so I though it might be a blind spot on David's knowledge.

  4. Excellent video, especially in the details about RAW, JPEG, and HEIF. With that said, its hard not to call these cameras overrated for a few reasons. I think that a good competitor for these is the Ricoh GR line. Even more pocketable which will make you take it every time, not just when you have a jacket or big pants or whatever. Ricoh also bakes in some jpeg filters that are comparable to Fuji. All that, plus its WAY more affordable. Something to consider for those weighing their options and would like to get the best bang for their buck. Though, I totally understand why these cameras get so much love, mine included.

  5. You have a gift for explaining things in the most incredibly easy to follow way. The editing and graphics in this video are of course helpful too, and so well executed. Well done.

  6. Hi, I must say k really enjoy your explanations. I have a question, I own the Xpro2 (which I love) would you say one should purchase the X100vi or is the Xpro2 enough… the only thing that really interest me in the new x100vi is the 40mp sensor. What do you think?

  7. The camera of the TikTok Generation. Sold out for months. Could not buy one, so I bought shares of the Fujifilm Company… Over the years, that investment makes even more sense! 😄

  8. Never mind APS-C, the real move would be to revamp the GFX 50R, which is a great camera. We can dream, right? Then all we'd need is a jacket with really big pockets.

  9. maybe because they paid every instagramer to promote it ? even if people who will buy it wont use the sensor or all the features and will only post selfies in the mirror ?

  10. 100k pre orders for the x100 is great news for cameras period. There are billions of phones out there, and they have introduced people to photography/videography as never before. If only a tiny % want to explore the enhanced image quality a camera can offer, then there will be a renaissance in that industry, particularly in the medium to high end of the market.

  11. As you place your order for this camera, I urge to think and try to remember… where are those Cabbage Patch Kids dolls that you rushed into the now defunct ToyR’Us to buy? Where are they? Are they collectibles? Have you played with them? Do you still like them? Or do you find them silly. Now think… do you have $1600 to spare? Do you really need this camera? A point and shoot, with fixed lenses? Yeah, it’s got simulations. But so does the X-T1. Do you have this disposable cash?

  12. Yeah, Fuji are in way too deep in APS-C to go Full Frame. And IMO they don't need to. Only a portion of pro photographers and the most committed hobbyists would look at the image quality of the Fuji Sensor and find it 'lacking'. And most pro photographers that would actually profit from a Full Frame sensor already use one from other cameras anyways. But I do sympathize with the desire regardless 🙂

  13. Cool video, genuinely informative. I am so with you regarding Fuji making a FF sensor. They do it for me over other brands' full frame with their crop x-trans, end of, so you can see Fuji's argument. But if they made a full frame X-trans sensor..? I would be on that in a heartbeat 👍👍

  14. A full frame with a 35mm lens wouldn’t be the same. A pancake full frame lens wouldn’t have the same aperture range and the fixed lens would be a major negative selling point. APS-C is the best route for the X100 series and Fujifilm is betting on better innovation whereas the other major brands have completely saturated a full frame market with +1 million different highly rated skews.

  15. I've had the X100V for a few years now(actually had no idea it got a popularity spike afterwards I guess I got lucky).
    Doesn't look like the X100VI is worth the upgrade but that's fine since I love my X100V. I'm not a photographer and frankly mostly just use my camera on trips/days out but it's really been excellent for that purpose. Despite having a phone in my pocket I pretty always grab the camera because it's so much more reliable despite having a phone known for its camera (the google pixel lineup).
    I actually get a second enjoyment out of my trip when I sort through my photos and see the shots I took