Do Bad Reviews Kill Companies?

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Marques Brownlee

Joined: Mar 2024
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Do Bad Reviews Kill Companies?


Let’s talk about reviews

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28 Comments

  1. I don't know if you'll see this but here goes. My dog passed away a couple of weeks ago and it has been pretty hard. We had a very close bond so I am devastated. Anyway for some reason watching your videos gives me a bit of a reprieve. Your reviews are very fair and honest, and there's something calming about the way you explain things. So I don't know.. am I weird? Because I am watching a bunch of tech reviews while I am grieving? well whatever.. your videos are giving me a break from crying so I wanted to thank you for that.

  2. I think this plays on many factors, all of which is out of EVERYONES' collective control:
    1. People respond to negativity.
    2. People are easily swayed with presentation, rather than facts.
    3. There are many factors which a startup company can control, and public perception can be tailored, but ultimately NOT one of them.
    With all of that being said: I overall think the blame due to failure falls in the hands of the company selling the product. Honest (non-click baity) reviews hold good and bad companies accountable, especially the multitude of ones which exist solely to scam (which I believe Marques doesn't even bother to review, unless it's somehow gained traction and has nothing to it).

    As someone who is excited to play with the (admittedly gimmicky) Rabbit R1, I overall think Marques Brownlee is doing a good service for customers by being honest about products.
    In the case of the Humaine, they CHOSE to create a neat product, but I find it hard to believe it wasn't tested for years before it came out in the state it did. Someone used the product for, let's say, a month, and presented to the company "Hey so I used this thing, and its battery is bad, the facts it gives are sometimes wrong, and here is a list of all the other stuff it does wrong." So faced with this issue, Humaine then looked at what they had, looked at each other, and privately said "Ok yeah these are problems….but we're just going to CHOOSE NOT TO FIX ANY OF THEM ANYWAY!"

    THAT, I believe, is what kills companies. The inability to reflect HONESTLY on a product, and go through more R&D to solve it in creative and intuitive ways.

    In the case of my Rabbit R1: For $200, I expect either it will never develop past a certain level of capacity…or someone like Elon Musk or Apple will release a far superior version to it. I totally expect the Rabbit R1 to go the way of Zune. But, that particular disaster of a project has a lot more promise, and I think I can do alot of what Humaine wanted to do, and more. Maybe in the future I'll just get an old jailbreak Android and customize it so it does what Rabbit R1 does, but for right now, I just want to play with Rabbit and see what happens to it.

    Offtrack: To summarize, don't blame the reviewer for presenting the product (even if they put it under a specific light). Instead, blame the startup company leads, and the product's shortcomings that were left in.

  3. Fisker lost 90% of it's share price long before your original video came out. Summer 2023, it was at $6/share. A month before your video it was down to $.70 a share. It looks like coincidental timing that your video came out at the same time as their earnings report (which was terrible), and then it dropped from $.70 down to its current sub-dime value.

    As an interesting aside. The market cap of the entire company is now at $18 million dollars. From my knowledge of youtube ad revenue… with maybe 8 more videos about Fisker, you could actually buy a majority share of the company .

  4. Bad reviews destroy businesses all the time. Some of those reviews are deserved, some are not. It's an imperfect system because people are imperfect. People have bad days, they're biased, they're bigoted. People have agendas and investments and friends and they absolutely cannot be relied upon to be impartial or honest. Even if they try really hard.

    Smart people know this, of course, and read reviews accordingly, that is to say it is simply one persons opinion. And if that person has a reputation for honesty and integrity, like yourself, we give that opinion weight and let it influence our decisions. Especially people on a budget. Does that influence whether a company makes it? Absolutely, it does. That sucks, but it also pushes companies to make good products and it reveals who is afraid to submit their products for review, which is telling in its own right.

    As long as we can push bad actors out of the product review space then we can all sleep with a clean conscience.

  5. Bro I've only seen a handful of your videos, randomly sprinkled in through my shorts feed, but I've never watched your reviews. I saw a video of this exact video you made, posted by someone else and they were talking about this topic and I wholeheartedly agree. So much so, that I came here to follow and subscribe because I stand with everyone who tells The truth and it's nought out by these corporations

  6. Honestly I'm not surprised so think you single handedly tanked the company. Some people need to think a little bit more. While I didn't necessarily agree with the Fisker review, my opinion on what makes a car bad is different. Even people watching reviews should form their own opinion on what's important to them

  7. I think there are good reviews, bad reviews and fair reviews.

    In terms of the car video, you said good things about the car and you said bad things about the car, you didn't break down the review in sections and give the car an overall score.

    You used the negative aspects of the car, to label it as the worst car you reviewed and then used that as the overall title of the video.

    Which I think was slightly unfair to the company, given the positive things you said about the car. And based on the review I would of considered the car average with improvements needed. But not to the extent the title made out the car to be in being so bad that you shouldn't buy it or drive it.

    So I think at the level you are and the influence you have, your videos could definitely have an impact on certain companies.

    And although you have to find the right balance with, "getting clicks and views" I do think some reviews can border on being unfair without proper breakdowns and an overall score.

  8. But companies should be glad that honest reviews are basically a free consult outside of their walls. And also regular consumers have a more informed choice…

  9. A review is a documentation of a product’s user experience. Bad review = bad product. Which circles back to your point that: bad products kill companies, not reviews.

  10. I know you wont read this Marques, but tbh you are the only YouTuber that j trust before buying any product and i have bought my every smartphone and gadgets by viewing your reviews . Never went wrong

  11. Remember dislikes had numbers? That's just how youtube manipulate curiosity.

    People needs to know true review! True number of dislikes! Oraoraoraoraoraoraoraoraoraoraaa