Cécred & Beyoncé’s Relatability Marketing Strategy
Cécred & Beyoncé’s Relatability Marketing Strategy
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#Beyonce #Cecred…
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Right on sis
Most of the people in the anti-dark skin women pages are in fact, dark skin, black women who don’t want to look like haters. I’m glad you don’t give them the time of day.
What I gathered from this as a BW with 3C natural hair and White & Creole grandparents is that I would rather copy the strategy of wearing braids and weaves during the cold, windy winter months in order to create growth spurts without worrying if my hair is gonna be unable to grow. — I’ve stopped idolizing hair products and vitamins at this point because they nurture my hair instead of my hair being dependent on it (especially as I age).
10:55 I just don't understand some of your believes. Black Americans are 12% of the population. If women are 50% of that i.e. 6% of the total population, how can you have the biggest purchasing power in the country. Especially when you realize that most people in that community belong to a lower socio-economic status. I just don't think it helps anyone to be delusional. Yes I know Black American women buy a lot of hair and beauty producs, but there is no way you makeup for lower population period.
Mielle, design essentials…
Phamily hair care is amazing! It will make your curls pop its an all in one product formally known as photogenic. I have type 4 hair
I haven’t tried secred and I am not interested in doing that. I have been natural for 13 years, so I passed my trial and error days. I have 4B/4C hair, the brands that I use are Giovanni, African Pride, Mielle Organic , Curls , and Carol Daughters. These products work for me. I have colored, cut , big chop so many times and these products plus going to my hairdresser regularly helped my hair to remain healthy at every stage of my journey. ✨🥰
I could care less about Beyonce. She is boring to me, her music and voice is just..basic. sorry beehive, I will take the hate. Just not into her. So I won't ever be using her line.
I like Melanin Hair Care.
Just makes this even more weird because Beyoncé doesn’t even like black women
I’m not mixed and my hair is long and super thick. Non black women fawn over my hair all of the time. I don’t understand the Beyoncé worship that some black women have.
I use Biotin and Jamaican Castro for my hair the shampoo and conditioner also😊
Im a man and i find it weird how much we ideologies other humans its super creepy
I use castor oil and natural gel so my hair doesnt flake! I used flaxseed gel, but it flakes a little so i might add castor oil to it or just use okra gel. I use lighter oils to make my hair look shiny and i blow out my hair on cool when its wet so its strechted, less single strand knots/breakage. the trick is with blowdrying i NEVER use heat, i have the revair that my bf bought me & that has been a game changer because now i blow with cool air and i use it whilst twisting my hair for more strech. I dont use any creams or greese because that causes too much buildup which = more breakage when detangling that gunk,
Product wise though i use white rain shampoo & conditoner & i use some deep conditoner too, if my hair feels dry i use a thin layer of deep conditoner so my hair feels nice but not too much or flaking & tangles will happen
Also as a gen Z, your completely spot on! I don't care for beyonce that much, honestly if Megan sold hair products they'd sell like hot cakes because she has curiler hair & shes just more.. Intuned with her audience. Beyonce makes country music now and it sucks 😭 Idk… She's very bland to me. I see millennials & gen Y's go crazy over her though but their beauty standards are so outdated, colorist and racist & the comments under that video shows. I saw her video, opened up the comments rolled my eyes & scrolled 🙄. Its clear the people who shes pandering too/gasing her up are insecure, typically colorist people and i stay away from that and i can just smell it from afar. It makes me think whatever is being talked is corny.. and im right most times. I think gen Z black woman like myself just focus more on what we like instead of trying to explain anything anymore. I dont think most gen Z black ladies are on the same wave as me but a shift is happening and im here for it!
Ir 100% Marketing.
Welp. Good luck⭐
Channel like these have helped us avoid drinking this cheap marketing method
Chrissie said to focus on the business aspect in the comments. Please listen
There are ONLY two typed Straight and Kinky. Depending on your texture(size of the hair strand), you should use products that work specifically to your hair texture and type. Type four hair is not a type of hair, it's a number.
I like Tarajis Leave in conditioner spray.
I've had locs since 2017 and don't plan to comb them out or cut them anytime soon. I use Carol's Daughter (I know) bv shampoo and leave in, Giovanni or sometimes Shea Moisture (i know) shea butter products because they smell so good. I probably won't try Cecred for now
I've stay with these lines since 2017 Eden bodyworks, Camille Rose, Mixed Chicks, Kinky Curly, Design essentials and Pantene Gold series since 2012 ♥
by now we all know that the best thing for our hair is blue magic hair grease and water and protective styling (braids)
Well cleverer hair treatment is award winning already and she is selling without actual discounts. Products sell themselves and she is targeting all hair types anyone who care. Best products indeed.
Make money to black women .. nice marketing but I will keep my own naturals oils routine. But nice Beyoncé !! Wish all success
I have not used any of Beyonce’s hairline products nor do I plan on purchasing any of the products. The only hair brand I have been using for the past couple years is Designer Essentials. I love their conditioner/Leave in conditioner. It works great for my hair. I have low porosity hair and I have 4A/4B hair.
Goldman Sach's 10billion investment is just pish posh. Just hair texture and length and gorsh. Other people can see the worth and potential, but the BW just on the same ole nonsense
Beyoncé’s products have never sold well. Not Derion Jeans, not Ivey Park, and I expect Cecred won’t either. She played the aloof game from jump. She wanted everyone to focus on her music only so that is what we will do! Music only!🤷🏾♀️
Alodia
It just seems odd that she’s selling hair care, why? It just seems out of her element and not relatable coming from her!
I don't get how people don't believe that's Beyoncé's hair when she's almost a billionaire and has access to the best products etc. Either way she's always had long hair even as a child and I agree with Chrissie in regard to black women and our hair
I used the Melanin Hair Care line since the products came out and it has grown my hair 5 inches. I recommend the multi-use conditioner and the oil as this combination helped me retain length. The conditoner makes my hair easy to detangle, I have 4b natural hair, and my go to protective style are twist.
I used the Melanin hair care line by Naptural85 since it came out and it has grown my hair 5 inches. It makes my hair softer and have more slip to detangle after washing my hair. I recommend the multi-use conditioner and oil as this combination really strengthened my hair.
Congraduations Queen Beyonce on all your accomplishments. I am here for it all; fashion, songs, movies, concerts, entertainment, products, merch and history lessons. Best entertainment for my money. Seen them all. Let the haters get their lives.😊
I have type 4 hair and have used and love Qhemet Biologics! The products were made and formulated for type 4C hair. Try Qhemet Biologics
Black women would be better served using hair products from Solange. She’s the one with type 4 hair!
This was a great representation for us black women. Thanks Queen. ❤❤❤. OH, I’m loc’d and I use blue magic grease from the 80’s. My hair is down my back.
I’ve been using 4C Only for the last 2 years 🤗
I am NOT buying her products. She's marketing these expensive products to regular working class? Besides, my hair is already long and healthy without this. Just saying…
Thanks for this video Chrissie. I'm not mixed either.
I use Biotin Shampoo and conditioner and I use Aloe juice from the actual plant with the conditioner.
I have found clove water with rosemary to be very good on my scalp between washes. I spritz a little on about 3 times a week leading up to wash day
I have traditional locs.
Clarifying Shampoo
– Design Essentials Oat & Henna Shampoo
– Fantasia Tea Tree Shampoo
– Quai Detox Shampoo
– Dawn Dish Detergent (Only For extreme build up and must follow up with a moisturizing shampoo and conditioner or deep conditioner)
Moisturizing Shampoo
– Design Essentials Honey Creme Shampoo
Conditioner / Deep Conditioner
– Design Essentials Rosemary & Mint Conditioner
– TGIN Honey Miracle Mask
– Aphogee 2 Minute Reconstructor
Retwist
– LOC N Gel
– Genuine Africa Super Gro Hair Gel
Moisturization
– Distilled Water
– Blue Magic Grease
– Design Essentials Lavender Marula Oil
– Black Queen Olive Oil Sheen