BEST Facebook Ad Objectives for BETTER results in 2024

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athompson

Joined: Mar 2024
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BEST Facebook Ad Objectives for BETTER results in 2024


Want me to MENTOR you to crush it with Facebook Ads? Go here: https://www.admasters365.com/start/?el=YTlong-adobjectives0124-ment
Want my agency to do it for you? Go here: https://heathmedia.co.uk/done-for-you/?el=YTlong-adobjectives0124-fbdfy

If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of…

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40 Comments

  1. @benheath Hi Ben! Facebook now has the option under the leads objective for performance goal, you can now choose Number of leads or number of conversions.. which one should I select?

  2. So the ad we are going to run is to get then to click and enter our typeform. so my gut (With your advice) is telling me that we should go with "Traffic" as the job of the typeform is to then make them problem aware and how we are the solution and at the end they can join the community.

  3. Hello! I am wondering – which is better between leads vs sales if I'm wanting people to come to my website and book an appointment, but the appointment is free? I own a brick and mortar bridal shop, so the first step if for them to book the appointment which they can do themselves online.

  4. Advice: NEVER EVER run engagement ads and select the big countries. Your money will go out the window and end up getting 0 likes. (Unless my ad account is shadow banned or whatever, which I doubt it). Engagement ads are a scam and won't always get you results.

  5. Would you think it would be beneficial for a local restaurant with a mileage radius of 15 miles or less benefit from a traffic campaign pretty much? It's general and everybody eats, right?

  6. Re: Campaign objective. If they end up on a landing page where the CTA is to submit a form, is that trackable? Or would where the form is hosted (eg HubSpot embedded form) determine whether or not it's trackable/not third party? Trying to determine if Leads or Traffic makes more sense for use case of a local chiropractor.

  7. Thank you, Ben for the video.

    My question is this. I get leads through Facebook ads and teach them on WhatsApp for free. Then, after the class i upsell my paid Academy to them.

    Which objective will get me quality leads that will pay for my paid Academy. I tried traffic and engagement in the past but didn't make any sale.

    Which objective will get me more conversion after the free class for my paid Academy

  8. Which campaign would you recommend if we offer professional business servies? We want more leads / engagement via whatsapp and our target audience are our website visitors 180 days and customer list.

  9. I agree with everything he says in the video. I started running ads for my small beauty business and, I was using the traffic campaign thinking that more people I could send to my website would mean more sales but that was not the case at all because people were visiting the website, I’m talking more than 1,000 daily sessions but sales was less than 10. Same with engagement, I would get a lot of inquiries about products on IG when I run engagement campaign but sales was so few and I was burning into my small ad budget. I started running sales campaign and it drastically reduced how much I spend on ads and I have getting a decent amount of sales daily now and even when I don’t get much sales, I know that I’m not wasting money on wrong campaign objectives.

  10. Im working on a education and training business, so i wish that is correct for my understanding:

    Leads are for someone who promote services like courses or consultation, like what I am doing.

    Sales are more for product or services that they can use e+commerce, buy the ticket.

    But that is a fun part, I should use sales or leads as I can sell course like that as automation with payment gateway?

  11. Hey Ben, I have been running two campaigns side by side, a Sales / Purchase campaign, and aa Lead / Website Conversion campaign. I notice that the Purchase optimized campaign gets WAY MORE reach at a much lower CPM, but also produces way less leads. I find it so bizarre that a lead being shown 4x as many times, will produce 4x less lead volume. Does this make sense to you, with what you have seen in your ad accounts as well?