How “Yahoo Boys” Are Raising the Cost of Music Promotion in Nigeria | Music Industry Secrets

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athompson

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How “Yahoo Boys” Are Raising the Cost of Music Promotion in Nigeria | Music Industry Secrets


In this video, I explore how the rise of “Yahoo Boys” in Nigeria has made music promotion an uphill battle for genuine upcoming artists. By lavishing millions on TikTok influencers, radio presenters, and other promotional platforms, they’ve raised the cost of music promotion to sky-high levels. This has created an uneven playing field, making…

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