What every coffee farmer needs to know & how you can move your prices from Ksh.80 to Ksh.3000 per kg

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Lynn Ngugi

Joined: Mar 2024
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What every coffee farmer needs to know & how you can move your prices from Ksh.80 to Ksh.3000 per kg


Ever wondered why Kenya is praised for its beautiful coffee but the farmers seem to never make any profits? Well, it’s simply because of the huge gap between the harvest and the end product. Kenyan farmers are giving away gold even without realizing it.

On today’s episode of Inspire Global, we bring you the untold story of one of Kenya’s…

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34 Comments

  1. It is either Lynn has finally evolved into being a creator with supernatural abilities, or this Gitau guy is a genius, or maybe both.

    For the first time, we as Kenyans are confronted by a true story of success that's not about theft, corruption or wheeler-dealing. Almost surreal! This video captures how Kenya would have looked like if we didn't follow or involve greedy politicians and their cartels in the leadership of our beloved nation.

    Somehow, it feels surreal ,strange and even frightening to watch this video. Ni kama mtu anaota. Almost too good to be true. Is this really a Kenyan documentary or a good script? Well done Lynn, well done Mr Gitau. You've just answered all the questions that we would have wanted to ask, not only about coffee but also about our national ideology.

  2. For one had an opportunity to meet Lynn at mwai kibaki convection center (Thika) today..such an honour ..goo girl.. its me hearing you talk about consistency as you always say💯

  3. This shows that education is the key in most things including farming. Listen to how he explains the statistics and you have no choice but to digest the facts. Good bless you Lynn for sharing this

  4. One thing about coffee though, it’s labor intensive…
    Used to do it to the dried beans stage then sell to millers.but the theft and cash you use to get there sigh😢…
    Big up the karunguru team

  5. A 50kg bag of AA Kenya coffee sold for $500 at the auction. But who made the money? The auctioneers and everyone above to the big coffee processors. Now imagine if a rural coffee farmer processed their AA coffee and sold directly to the buyer imagine how much the coffee farmer will make? Coffee is the second most traded commodity after oil. meaning the demand of coffee has always been there and reason why the big companies have monopolized the coffee value chain.

    If only coffee farmers can come together, create their own cooperatives which they own and control the entire value chain coffee farmers would be millionaires.

  6. Lynn,just finished watching n listening. Have learned so much about coffee that I neve knew at all. The process is not easy but done with passion the end is so fulfilling. Wow! AM SO PROUD OF THE ENTIRE FAMILY. INTERNATIONAL BRAND. Congratulations and may the Lord continue to expand your borders in Jesus mighty name Amen.

  7. Thats why it's so important to involve your wife in your business dealings. My dad died suddenly in the early 90's and left many unfinished projects and loans. He was a wise man and had involved mom in everything, she completed all the projects, paid the loans and started getting good returns. She involved us through the entire process, so when we lost her in 2011, we knew how to run the business and its thriving. We're now teaching our young children how to handle affairs in order to continue the family legacy of real estate. Not involving your wife is a disservice not only to her, but future generations.