Secrets of our Food: The Hidden Ketchup Chronicles | ENDEVR Documentary

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Secrets of our Food: The Hidden Ketchup Chronicles | ENDEVR Documentary


Secrets of our Food: The Hidden Ketchup Chronicles | ENDEVR Documentary

Watch ‘The Meat Lobby: How the Meat Industry Hides the Truth’ here: https://youtu.be/nX1KUPZC3Ck

The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a…

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31 Comments

  1. The world’s most consumed fruit has an untold story. The industrialization of the humble tomato preceded the globalized economy that was to follow. It is now as much of a commodity as wheat, rice, or petrol. The tomato’s ability to create strongly identifiable products, such as ketchup, pizza sauce, soups, sauces, drinks, or frozen dishes is unbeatable.

    As early as 1897, ten years before Ford started to mass-produce cars, Heinz was already converting tomatoes into standardized cans of puree. They were one of the first companies to understand the power of branding.

  2. Although I do believe in the free trate agreements, for me that does not mean that my country production companies has to be destroyed because of that. That is why I can't except it that the governments in some African countries, having so much land to use, let their own country production starve, because they have willingly gave it all up. This is stupiditeit!!!

  3. All workers today are "modern slaves", like you get enough to pay your bills, feed yourself and have a roof over your head. It is capitalism and the basic thing of that is that you sacrifice the many so that the few can live in excess. Even in my country that is seen as one of the welfare states 60% of the people earn less than 30k a year and for someone with no wealth a basic low end life costs 20k per year plus that they can't invest or do anything that could improve their situation because then they will loose subsidies. Take someone already owning a house and the basic life costs drops to 10k and no you will not survive a year over here without a roof over your head because it will drop to -20C or some years even down to -40C.

    20 dollars a day might give you plenty in a poorer country so about 400 a month, I got about 60 dollars a day for my first job so around 1200 a month – taxes of about 25% + extras for working in cold weather and so on so at the end about 1600 after adding all up. The difference is that here everything costs like 5-6 times more so a roof over your head was 600, really basic food 200 with vegetables about 400, then the cost to get to work was 100-200, lets say you needed new underwear and thats 10+, socks another 10+, t shirts close to 20… like my point is that 20 dollar tells me nothing because if they can get a meal for 1 dollar a day then 20 dollars is worth more for them than 60 for me, like you can't get a meal as a single person for less than 3-5dollars(the more people that share the cost the cheaper it gets).

    Once again instead of using numbers(I have traveled enough to understand that my 100 euros will last a lot longer in other countries compared to my own, like the cheapest phone out there that is usable goes around 150 euros and without a phone you can't exist in my country because you need it for everything), compare it to what you get for it in their market. Like is that 20 per day enough for low quality housing, basic food, basic clothes, low quality living so to say with not really anything extra in your life.

    Like for a doctor to earn only 50k a year sounds probably insane for someone from USA but over here they can earn even less if they don't have extra stuff(most of them have). Still if you didn't get it wages around the world are not comparable because something produced in my country and sold in the neighbor country is cheaper because transporting stuff somehow reduces prices, "transport magic :D".

    It gives a better understanding of their situation if you know what kind of life it allows them, then also as a worker we have the option to decline the work and if enough of us decline it they will increase the pay because a greedy capitalistic owner will never reduce his profits for your benefit without you forcing him/her to do so(was like when my boss whines to me of only getting minimal wage + 60k at the end of the year, like he was used to getting 120k+ at the end of the year. So I just answered "You do know what you pay me?").

  4. Americani and Canadesi know nothing. In Italia, we use datterini to make a sauce for spaghetti from scratch, 30 min operation. Oxheart tomatoes for salads. If I buy ketchup it is Italian made with Italian tomatoes and you know that as its % sugar is near half of that sludge that Heinz makes and Americani and Canadesi love so much. Also, Provencal tomatoes are like red water in taste. In Italia, the best tomatoes are well understood to come from the South of Italia where it is hotter – they are the tastiest and most intense in flavor. In Winter you can buy canned peeled tomatoes but they are Italian and no, not the over marketed San Marzano from Tuscany, nobody buys them (except in USA & Canada that know nothing). We buy from the South even canned tomatoes. NONE of those tomatoes are from China. Obviously the voice over person does not cook, if he does, he knows nothing about cuisine. I have travelled ALL 20 Regions in Italia and NEVER seen the brand Gino. Such BS artists on this video.

  5. "Applied to the labour market, his lessons send shivers down your spine". Just when are we all going to call out corporate greed? The multinationals have poisoned our air and water, they've tainted the land until it's infertile, and killed millions with the poisonous junk they call food. If Coca-Cola hadn't pinched all of Mexico's water, I'd suggest we crowd fund tomato plantations down there.

  6. This is a propaganfa hit piece by a professional 'journalist' against China. It is deliberatly factually inaccurate and leading to emotionaly unfair and biased conclusions.

  7. The damn Chinese are taking over the world selling their inferior products and those nasty GMO foods. They make billions but pay their own people crumbs. Time for America to stop buying from foreign countries and bring the work back here . If this keeps up America will meet its demise. Say No to China-Mart and everything made in China