How A Poor Boy Built A 2000Cr Dairy Company And Beat Giants: Business Case Study

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How A Poor Boy Built A 2000Cr Dairy Company And Beat Giants: Business Case Study


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VIDEO INTRODUCTION:

Hi everybody,

If you are someone who wants to learn how to build a legendary brand in a market full of Sharks, then this episode is for you!! Because the story…

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33 Comments

  1. A very inspiring story. Satish's creativity has shaped the whole milk product business in south India. His story is clear keep an eye on the process of every aspect of the business it will be rewarding

  2. This is like advertisement of Milkymist. There is a company called Hatsun which did the same well before this company and they invented more things which Milkymist and other companies copied .

  3. you talk about quality. do try both epigamia and milky mist yogurt. you will never touch milky mist again. for a long time milky mist gave buy 1 get 1 free. cost for making milky mist 2 yogurts and epigamia's 1 yogurt would be the same. Epigamia would never comprise on quality. what worked for milky mist is that free is enough for indians😂

  4. Also want to add a point to this case study, they not only bought the refrigerated trucks but also maintained them so well and advertised their wide range of products on it by banners and posters on it, so that the people who saw the trucks thought that this company maintains a very high standard quality must be selling a premium product.
    I am saying this because one of their cold storage is near my residence and I have noticed that even if it is just a small refrigerated pickup tempo not a huge container truck, it was so maintained not a single dent or a broken headlights and a huge poster of milky mist on it. I was fascinated about that how this company is achieving such perfection

  5. loved how he tackled every situation so smoothly… i loved how he used the returned revenue system to cut his cost of transportation..really satish you are genius strategist… loved hearning how you tackled evey problem that stood in your way of becoming successful..

  6. Wonderful research and thank for highlighting the real changes that a brand face and their approach towards solving them. This shows Mr. Sathish is a wonderful entrepreneur and a charismatic leader who knows to take hard decisions which are important for business prioritising quality over revenue.