Ethical Diamond Business STUNS the Dragons 😱💍💎 | Dragons' Den – BBC

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Ethical Diamond Business STUNS the Dragons 😱💍💎 | Dragons' Den – BBC


Diamonds are a Dragon’s best friend 💎🤩 #DragonsDen #iPlayer

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Aspiring entrepreneurs have one chance to make their dreams come true when they pitch their business idea to five multimillionaire investors. It’s…

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30 Comments

  1. Great news on Peter
    Not understanding
    But the woman new
    He like a child not understanding.
    Well 1st time he understands
    How cats are put among the pigeons.
    Great the way the woman
    Has to educate him for free
    Lucky him
    After all he charged everyone
    Through out his life 😅

  2. Infinitley sustainable, cheaper than mined diamond AND ethical. Steven made the right choice. I didn't like the cheap shot he got from Peter at the end. Clearly not got a pulse on what's important to younger generations.

  3. They continue to make huge loses. I think they will bankrupt soon. The cut is also terrible. You should only buy a diamond with Excellent or Ideal cut, These lab grown start from Very Good. Very Good is pretty bad in the lab grown diamond industry. Their diamonds are also double the price vs some competitors that have a better cut, with same colour VS+

  4. They talk Sustainblity but they don’t follow it.
    They use Chinese made HPHT stones which are produced with electricity produced from coal, and those stones are then polished in some sweat shops in India.
    It’s just a marketing gimmick Sustainblity

  5. We recently bought 800kg of barbecue charcoal, a vice and a bunzen burner and we're here pitching for £500 000 for a 1% share in our ethical diamond business 🙄.