The aim was simple – create spaces and images that speak to traditional and modern African living and everything that may have crept up in between. It is important to Blueprint Africa that the story of this continent not be limited. Blueprint Africa’s objective is to use visual branding and built environments as a window to the various sides of the African story. The world should appreciate the ways in which rural-urban, poor and rich, trendy and traditional collide into the chaotic kaleidoscope that is everyday living in Africa. With every client, the goal is to make sure the space or the products used in the styling reflect a modern Africa that is at peace with its traditions, roots and people. Blueprint Africa tries to capture the essence of the African people and how they live.
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